The ItalyX certificate is based on a rigorous verification and certification process conducted by independent bodies, following a specification defined by Il Sole 24 Ore in cooperation with Confindustria. The main standards include:

1. Quality research: Companies must demonstrate an ongoing commitment to researching and maintaining high quality standards in their products and services.

2. Style: Companies must embody Italian style, which is reflected in the design, aesthetics and presentation of their products.

3. Attention to detail: It is essential that companies pay attention to detail at every stage of the production process, ensuring precision and perfection.

4. Creativity: Companies must show innovation and creativity, the distinctive elements of Made in Italy.

5. Sustainability: Companies must adopt sustainable and environmentally friendly practices.

The certification process consists of three main steps:

1. Verification: An independent certification body initiates the assessment according to the parameters set out in the specification.

2. Certification: After passing the assessment, the certificate is issued and the company can use the ItalyX brand.

3. Activation: The certified company has access to the tools and visibility components provided by Sole 24 Ore and Confindustria.

These standards help ensure that certified companies represent Italian excellence in terms of quality, style and innovation.